A Whole New Mind

the creators of blogger.com did not use their brains in an empathetic way while creating this website. due to their inability to understand that some posts will be incredibly long, they did not include a system that would automatically save everything you write. as a result, i wrote out a fairly in depth summary of Daniel Pink's book "A Whole New Mind", only to have it deleted after i did the spell check. this is a great example of why this world needs right minded thinkers who will be able to understand someone Else's perspective while using their websites.

in his book a whole new mind, Daniel pink reveals why creative thinkers will dominate the future workforce. in what pink calls the "conceptual age", we will need more right brained thinkers than ever to ensure economic, and world development. Pink organized the book into six different aptitudes of creative thinking. these six aptitudes are design, story, symphony, empathy, play, and meaning. the following is a brief summary of each aptitude. unfortunately, i do not have the patience to describe them in depth...again.

design: this aptitude is exactly what you would think it is. the world needs creative thinkers to make the world around us more aesthetically pleasing. and example is in advertising. an advertisement created by a right brained thinker will be more appealing, and engage a potential costumer more effectively than one created by a logical thinker. in addition to advertising, design is a crucial part of the environment we live in. architecture, sculptures, a urban art are all pleasing to residents, and tourists.

story: pink sums up the story aptitude by saying it is "context enriched by emotion".(p.103). with many facts available at our fingertips through tools such as the Internet, the abundance of them makes facts less important. our history becomes more appealing when it is placed in a context that has an "emotional impact"(p.103).

symphony:the symphony aptitude basically means's "big picture thinking". right sided thinkers are able to look ino the future and see the big picture beyond our lifetimes. city planning falls under this category. many times i walk down the narrow streets of Boston and think to myself "why didn't they just make the roads wider?". if i lived in the horse and buggy era, i would have made the roads wider. this is why a right brained thinker like myself should be hired to make a new city.

empathy: i touched on this aptitude in my introduction. empathy involves the ability to understand the perspectives of fellow human beings.

play: play may be the most important aptitude of them all. in the book, Pink relates the aptitude of play to flourishing industries such as gaming, and movies. it takes a creative thinker to allow gaming, and things like the Internet to continue to developer. play also relates to the urban environment. this is a place full of art event, music, festivals, theatre etc.

in conclusion, A Whole New Mind reveals the reasons of why "right brainers will rule the future". while pink says that they will rule the future, he does not say that logical thinkers are no longer needed. instead, there needs to be a balance between creative people and logical people in order for the economy, and the world to flourish.